CASE STUDY · POSITIONING & NARRATIVE

Made agentic AI sellable to a global field in 55 countries.

A new technical capability needed to be understood and repeated by non-technical sellers. The job was to make the narrative crisp enough for a global field motion.

Situation

Agentic AI capabilities were technically powerful, but the field needed a story that could move from developer relevance to executive value.

Constraint

The audience spanned countries, personas, and technical depth. The narrative had to be repeatable without flattening the product’s complexity.

Decision

I built persona-based messaging for a global briefing that translated technical capability into field-ready sales narratives.

Result

The launch briefings reached 2,300+ attendees across 55 countries, giving the field a repeatable story for a new AI category.