CASE STUDY · GTM UNDER CONSTRAINT

Rescued a stalled differentiation program across 8 product teams.

A differentiation program across eight product teams had stalled under competing priorities, while the field went into deals with no competitive positioning. The job was to make the call that got the highest-impact assets shipped.

Situation

A strategic differentiation program had stalled across eight product teams. Every team had a different priority, and the story was no longer field-ready.

Constraint

The team could not ship everything. Executive confidence was declining, and the field needed clarity faster than the org could debate every edge case.

Decision

I cut scope 60%, forced prioritization around the highest-impact assets, and re-centered the program on what sellers could repeat with confidence.

Result

The field got usable assets, executive confidence was restored, and the program moved from stalled debate to shipped GTM motion.